請英文高手幫我翻譯(不要電腦翻的那種) - 手錶

After getting tons of letters from customers describing how their favorite ice cream flavors related to their moods (including one from an entire sorority that named the brand as its “breakup ice brand of choice”). Ben & Jerry’s is launch a line of flavors called Mood Magic, featuring new flavors like Chocolate Therapy, Apple-Ever After, and The Last Straw. Researchers in recent years have begun to stress the significance of emotional response as a central aspect of an attitude. According to the experiential hierarchy of effects, consumers act on the basis of their emotional reactions. Terri just enjoys watching the tube with her friends, regardless of what is on.The experiential perspective highlights the idea that attitudes can be strongly influenced by intangible product attributes, such as package design, and by consumers’ reactions toward accompanying stimuli, such as advertising, brand names, and the nature of the setting in which the experience occurs.As we discussed in Chapter 4, resulting attitudes will be affected by consumer’s hedonic motivation, such as how the product makes them feel or the fun it will provide. Even the emotions the communicator expresses have an impact. A smile is infectious; in a process we term emotional contagion, message happy people deliver enhance our attitude toward the products. Numerous studies indicate that the mood a person is in when exposed to a marketing message influences how the ad is processed, the likelihood that the information presented will be remembered, and how the person will feel about the advertised item and related products in the future.One important debate about the experiential hierarchy concerns the independence of cognition and affect. On the one hand, the cognitive-affective model argues that an affective judgment is but the last step in a series of cognitive processes.