心得:綠茶為什麼好喝 - 手錶
By Skylar Davis
at 2017-02-22T05:32
at 2017-02-22T05:32
Table of Contents
看了這幾天的文章...表達一點個人想法
首先了解一下關於錶界的潛規則
(泛指綠茶賣的品牌價位帶)
(僅個人觀察心得,有誤請指教)
各品牌有所謂的公訂折扣
也就是你去品牌專賣店都有的折扣
價格一樣狀況下一般大家都會跑專賣店,因為態度好,氣氛好,裝潢佳
錶店為了競爭,所以必須在價格上更有競爭力,其實品牌公司也知道,黃金地段專賣店是
虧錢做形象的,主要是靠一般錶店銷售(通常是品牌公司中階以下與錶店第一時間接觸的
人員),是一個默許互利的潛規則
但是價格太over時,品牌公司也不允許(通常是品牌公司高層),因為會把品牌價值給搞
爛
收回經銷權通常是抓銷售表現本來就不好的店家主要做給品牌公司高層看,順便殺雞儆猴
但銷售強的店家,被斷貨1~3個月也是會的,只是店裡還有存貨,所以消費者感覺不到,
但要是剛好在熱賣款式期間被斷貨,重傷是不至於,但少賺一筆是真的
綠茶銷售強,進貨量大,對品牌公司中階以下及第一線業務而言,相對夠力也會相挺
但這不代表綠茶可以肆無忌憚,這樣明目張膽白目早晚出事被斷貨,所以這也是要低調的
原因
哪綠茶好在哪呢?(終於要進入正題了)
只要通關密語,你就能直接得到一個
近乎最底價的好價格,這對一般不了解這些規則新手買錶人,是一個相對省時省力省錢的
好選擇(外面還是不少看人報價,酸言酸語的欺生店家)
一個月去收三、五隻的玩家多的是
這些玩家買最底價,哪才是公平的
這不是黑文化,是商業世界的通則
一樣採購一顆螺絲,你認為是鴻海派專員議價大量進貨便宜?還你家路口不擅言詞的王伯
伯五金行少量進貨便宜?
(在進貨時,鴻海跟王伯伯跟你我一樣都是消費者)
這叫規模經濟、議價能力
再說一次...綠茶提供了缺乏這兩種能力的一般消費者非常划算省時省力省錢的極佳選擇
企業要營利,銷售要技巧,整體而言綠茶真的是非常值得推薦的良心店家
-----我是分隔線-----
個人看這次事件原po買東西,從做功課,談現金價,唬爛領錢再去比價都沒錯,都能理解
(其實事件原po很會議價了)
但不應該因為綠茶折扣略輸人家一點,就觸碰行規禁忌(客人也該有客人的禮貌),擋人
財路,把人家弄臭(客觀來說,綠茶給的價格也確實很優)
還順便連第一也捅下去,遇到事件原po兩家店實在都超淒涼
真的受辱就嗆回去
但其實很多時候會覺得受辱,說實在話,是口袋強度不夠,所以心理強度跟著不足
努力多賺錢,你會看到世界更多的美好
--
首先了解一下關於錶界的潛規則
(泛指綠茶賣的品牌價位帶)
(僅個人觀察心得,有誤請指教)
各品牌有所謂的公訂折扣
也就是你去品牌專賣店都有的折扣
價格一樣狀況下一般大家都會跑專賣店,因為態度好,氣氛好,裝潢佳
錶店為了競爭,所以必須在價格上更有競爭力,其實品牌公司也知道,黃金地段專賣店是
虧錢做形象的,主要是靠一般錶店銷售(通常是品牌公司中階以下與錶店第一時間接觸的
人員),是一個默許互利的潛規則
但是價格太over時,品牌公司也不允許(通常是品牌公司高層),因為會把品牌價值給搞
爛
收回經銷權通常是抓銷售表現本來就不好的店家主要做給品牌公司高層看,順便殺雞儆猴
但銷售強的店家,被斷貨1~3個月也是會的,只是店裡還有存貨,所以消費者感覺不到,
但要是剛好在熱賣款式期間被斷貨,重傷是不至於,但少賺一筆是真的
綠茶銷售強,進貨量大,對品牌公司中階以下及第一線業務而言,相對夠力也會相挺
但這不代表綠茶可以肆無忌憚,這樣明目張膽白目早晚出事被斷貨,所以這也是要低調的
原因
哪綠茶好在哪呢?(終於要進入正題了)
只要通關密語,你就能直接得到一個
近乎最底價的好價格,這對一般不了解這些規則新手買錶人,是一個相對省時省力省錢的
好選擇(外面還是不少看人報價,酸言酸語的欺生店家)
一個月去收三、五隻的玩家多的是
這些玩家買最底價,哪才是公平的
這不是黑文化,是商業世界的通則
一樣採購一顆螺絲,你認為是鴻海派專員議價大量進貨便宜?還你家路口不擅言詞的王伯
伯五金行少量進貨便宜?
(在進貨時,鴻海跟王伯伯跟你我一樣都是消費者)
這叫規模經濟、議價能力
再說一次...綠茶提供了缺乏這兩種能力的一般消費者非常划算省時省力省錢的極佳選擇
企業要營利,銷售要技巧,整體而言綠茶真的是非常值得推薦的良心店家
-----我是分隔線-----
個人看這次事件原po買東西,從做功課,談現金價,唬爛領錢再去比價都沒錯,都能理解
(其實事件原po很會議價了)
但不應該因為綠茶折扣略輸人家一點,就觸碰行規禁忌(客人也該有客人的禮貌),擋人
財路,把人家弄臭(客觀來說,綠茶給的價格也確實很優)
還順便連第一也捅下去,遇到事件原po兩家店實在都超淒涼
真的受辱就嗆回去
但其實很多時候會覺得受辱,說實在話,是口袋強度不夠,所以心理強度跟著不足
努力多賺錢,你會看到世界更多的美好
--
Tags:
手錶
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